Simon Business School, University of Rochester
MS in Marketing Analytics
- Merit Scholarship Recipient, Dean’s List
- GPA: 3.8/4.0
- Related Courses:
Data Management and Visualization, Predictive and Casual Analytics in R, Python Analytics, Pricing Analytics, Digital Marketing Strategy, Spreadsheet Modeling Using Excel, Social Media and Text Analytics, AI and Business
Xi’an Jiaotong-Liverpool University, 2023-2024
BS in Information Management and Information Systems
- Major GPA: 3.7/4.0
- Related Courses:
E-Business Models and Strategies, Big Data Analytics, Software Engineering, Technologies for E-Commerce, Database Development and Design, Artificial Intelligence, Risk Management for Business, Corporate Social Responsibility, Spanish Stage 1
Technical Skills:- Analytical tools:
Python, R, SQL, Java, Advanced Excel, Tableau, Power BI, Google Analytics, Java, SmartPLS, SPSS
- Statistical Analysis:
A/B testing, Cluster Analysis, Experiment Design, Causal Analysis, Marketing Mix Modeling, Simulation and Optimization, Hypothesis Test, etc.- Digital Analytics:
Web Analytics, SEO/SEM Techniques, Marketing Media Mix, Cross-Channel Marketing Strategy, Consumer Behavior Analysis, etc.
- Machine Learning:
Decision Tree, Random Forest, MARS, Churn Analysis
Business Skills:
- Project Management:
Leadership, Strategic Thinking, Presentations, Teamwork & Collaboration, Critical Thinking & Problem Solving, Creativity & Innovation, etc.
- Marketing & Communications:
Brand Strategy, Market Research, Integrated Marketing & Campaign Management, Event Planning, Copywriting & Communication, Influencer Strategy, etc.
Simon Business School
Academic Assistant
Present - Dec 2024
Rochester, NY
Ruder Finn
Assistant Account Executive
Jul 2022 - Jun 2023
Shanghai, China
PARKLU by Launchmetrics
Data Assistant Intern
Sep 2021 - Dec 2021
Shanghai, China (Remote)
Leo Burnett, Publicis Groupe
Account Executive Intern
Jun 2021- Sep 2021
Shanghai, China
Estée Lauder
Marketing Research Analyst Intern
Jan 2021 - May 2021
Shanghai, China
Mutong Culture and Media
Branding Intern
Nov 2020 - Jan 2022
Suzhou & Shanghai, China (Hybrid)